advertising agency essays

advertising agency essays Advertising agency is a business that assists advertisers in all stages of the advertising process from account management and planning to message creation, media planning, and research (Bergh Advertising services can be defined as packages of activities that are offered to other companies and which concern the planning, production and or delivery of advertising. Advertising services are bought and designed to improve the purchasing companys performance and well-being (Wilson, 1982). Advertising is expected to influence the attitudes, intentions and behaviour of the clients customers and thus increase sales and contribute to the growth of the client company. The core of any service is linked to the benefit it offers to the buyers. Therefore in buying advertising services, companies are purchasing knowledge and creativity embodied in individual people. Creativity is the heart and soul of advertising services and consequently a vital resource in every business relationship (Halinen, p.28). The following are the characteristics of advertising agency: The advertising services acts, planning, production and delivery of advertising are all essentially intangible activities, despite the fact that the knowledge and creativity ...